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Attorneys of the world – rejoice! Today has to be a field day for lawyers the globe over…Twitter announced yesterday that it was releasing its entire database of “tweets” – that’s every single tweet ever, numbering in the billions, to the Library of Congress for public archival. That’s right – anything you EVER tweeted, whether you meant it or not, whether it was good or not, whether you meant it for public digestion or not, will now be an official record in the public domain. Big “Twitter” brother is watching…
What are the implications of this move? I’m not sure we completely understand them quite yet as the “Law of Unintended Consequences” tends to sneak up and surprise us whenever such sweeping and unexpected changes occur. “I’m no Ph.D., but it boggles my mind to think what we might be able to learn about ourselves and the world around us from this wealth of data. And I’m certain we’ll learn things that none of us now can even possibly conceive” says Matt Raymond of the Library of Congress. I can think of a few possible outcomes:
- We now have incredible opportunity to study trends in concepts, ideas and behaviors, and the ability to capitalize on that historical record, much like Google does with search terms. The big differences here, though, are these: with Google, the data is anonymous, and the search terms are limited. With this Twitter release to the Library, not only is the data tied to a specific person, but 140 characters of information represent a much deeper picture of one’s thoughts and ideas than a 2 or 3 word search term ever could.
- There now exist tremendous legal liabilities for tweeters and possibly for their organizations – such as the impact of declassifying operational memos might have. Questions like: “does Tweeting while on the job represent the official position of the employer?” become paramount. For example, could certain historical employee “tweets” be correlated with their company’s stock movement and a case for insider trading be established? How would this impact not only the employee and his company, but also everyone who was a “follower” of this employee’s tweets and happened to benefit from the “public” information?
In the past, those responsible for creating content typically knew what would become an organizational record. And the lifecycle of a record was as follows:

Prior to Web 2.0, this process was much easier to manage as the “creation of content” stage was cleared defined and controlled in most organizations. Now, however, with the continual, ongoing (and many times mobile…) conversation that is Twitter, Facebook, etc., Records Managers and Information Governance Advocates are in a tailspin. Their worlds have been completely upended. Everyone in your organization who uses any social platform (or has in the past) has become an unregulated, potentially harmful, record creator. Welcome to the Brave New World!
The new Web 2.0 record lifecycle reality becomes:

Where everyone is now creating organizational (and public) content, it is delivered immediately, preserved indefinitely, and NEVER destroyed. The national motto during World War II, “Loose Lips Sink Ships,” brought to the forefront of ones consciousness the importance of information discretion, and leaking the wrong kind of information was detrimental to the war effort. Could inadvertently “tweeting” the “wrong” kind of information, like a certain customer relationship issue that is not ready for “prime-time,” cause damage to the enterprise? The answer is undoubtedly yes. The question looms, knowing the “new information reality” that we all face, is just how do you address the challenge without stifling the upside opportunities that openness can foster? I believe the key is to “manage” the process before it begins.
There are three critical steps required to achieve this:
1. Create a behavioral policy that defines the “rules of the road” regarding social media for all organizational members
2. Develop an education plan that teaches, creates awareness of, and reinforces the long-term implications of content creation
3. Implement an enterprise-wide content management system to enforce company policies and disciplines, and monitor not only what is being created internally to your organization, but also what is being said about your company in the Web 2.0 space
With these safeguards in place, the record lifecycle now becomes:

For help solving your challenges presented by today’s new “record reality,” contact Unity Business Systems, who has been empowering enterprises to leverage their organizational data assets for over 15 years.
Posted by Paul Neal.
